Global Money Week 2025: DigiSmart—An Awareness Campaign

GMW (Global Money Week) is an annual awareness campaign dedicated to promoting financial literacy among young people worldwide. This campaign is organized by the OECD International Network on Financial Education (OECD/INFE). GMW encourages the youth to gain essential financial knowledge, skills, and behaviors for responsible money management and long-term financial well-being.

Theme of Global Money Week 2025

Global Money Week 2025 theme, “Think Before You Follow, Wise Money Tomorrow,” aims to emphasize the increasing impact of social media, digital finance, and financial influencers on the financial behavior of young people.

The theme of GMW has always been on the side of educating the people and avoiding any kind of possible fraud on people. It works on developing critical thinking skills among the youth and provides knowledge to differentiate between reliable financial information and misleading content. GMW promotes awareness as there is an increase in the use of artificial intelligence (AI) and digital banking systems.

Key Objectives of GMW 2025

Following are the key objectives of GMW 2025, that mostly focus on awareness to the public and security.

• Enhance financial literacy: GMW aims to teach youth about budgeting, saving, investing, and responsible credit use.
• Promote digital financial awareness: The campaign wanted to help young people navigate cashless transactions, online banking, and fintech innovations.
• Encourage responsible financial decision-making: To raise awareness among people about financial risks, fraud, and the impact of impulsive spending.
• Foster long-term financial security: Educate youth about financial planning, entrepreneurship, and investment strategies.

Global Launch of GMW 2025

The official launch of Global Money Week 2025 took place virtually on March 17, 2025. It featured prominent speakers, including:

• Yoshiki Takeuchi, Deputy Secretary-General of the OECD.
• Maria Luís Albuquerque, Commissioner for Financial Services at the European Commission.
• Experts are discussing the impact of finfluencers, digital finance, and financial education on youth decision-making.

Global Money Week 2025 in Nepal

Nepal actively participated in Global Money Week 2025, with initiatives led by the Nepal Rastra Bank (NRB) and various financial institutions. Key programs included:

• Financial institutions of Nepal organized youth-focused workshops to financially literate people about budgeting, savings, and investments.
• Schools and colleges also actively participated in the campaign by collaborating with commercial banks and financial organizations of Nepal.
• Banks and various other organizations created awareness campaigns on social media promoting responsible financial habits.
• They provided training on digital banking and cashless transactions, encouraging safe online financial practices.

Importance of Financial Literacy in Nepal

Nepal lacks in many aspects of life due to a lack of awareness and proper measures. Financial literacy is also one of them, so let’s learn about the importance of financial literacy in Nepal.

1. Financial literacy is necessary to understand the digital transaction and to help individuals safely use mobile banking, e-wallets, and online payments and avoid fraud.
2. It teaches people and youth about managing personal finances and gives knowledge on budgeting, saving, spending, and investment for their financial stability.
3. Such campaigns educate people on loan terms, interest rates, and repayment strategies to prevent financial burden on people and help avoid any debt traps.
4. This actively helps in boosting entrepreneurial success by equipping small business owners with financial skills to manage cash flow and investments effectively.
5. Proper financial literacy for people helps to prevent any financial scams and increase awareness among people about frauds like Ponzi schemes and phishing to safeguard personal finances.

Global Money Week and FonePay’s Participation

The main aim of Global Money Week is to promote cashless transactions with proper education about digital payments and warnings/awareness about possible scams. FonePay actively participated in this Global Money Week and launched a campaign called “DigiSmart” with the slogan “डिजिटल कारोबार समृद्धिको आधार”. Our mission is to encourage Nepalese to adopt digital financial transactions for everyday needs.

FonePay even added to educate the next generation through Aarthik Gyan workshops, empowering students across Nepal with the tools to thrive in a digital financial economy. We promoted QR payments in various regions of Nepal to encourage digital payment through DigiSmart campaigns. Go digital and perform safe digital transactions.

Here are some of the links to the campaign videos and information that FonePay launched:

• Scam awareness
• Regional QR scan promotion
• Promote cashless market with DigiSmart

Conclusion

Global Money Week 2025 is an initiative to prepare young people for a secure financial future and literacy. The GMW movement is focused on building a financially literate generation. It encourages critical thinking, responsible money management, and digital finance awareness.

Nepal actively participated in this campaign. Various banks and financial institutions created programs and projects to emphasize the financial knowledge. Even colleges and educational institutions created awareness programs for students to educate them about the importance of being financially aware. All these programs and projects demonstrated the commitment to financial education and empowering youth with the right financial skills.

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